Formerly a designer for Givenchy, Jovana Djuric launches her eponymous collection of sculptural jewelry with a new perspective onto the jewelry world. Her pieces are wearable sculptures that rest on the body and complement its everyday movement. Djuric is a Serbian-born artist and jewelry designer based in New York City. Her designs are a response to a cluttered world where she seeks to clear your hand and clear your mind with refined forms of her statement jewelry.
“The driving force behind my designs is the idea that a piece of jewelry created in metal will last forever. That resilience gives me focus and the determination to create pieces that are as timeless as the women who wear them. Pieces that inspire and provide power within the wearer. Jewelry that demands focus, while serving as a medium of focus itself.”
Djuric comes with long experience in jewelry design, having worked on projects for Tiffany & Co. and Philip Crangi and collaborated with fashion designer Alice Roi on multiple jewelry collections for runway shows at New York Fashion Week, all while still a student at FIT. She then spent six years designing for Givenchy among other brands at leading jewelry companies in New York, where she helped drive expansion of the brands and elevation of the brands’ overall aesthetic.
Trained in traditional sculpture at the University of Art in Belgrade and jewelry techniques at the Fashion Institute of Technology in New York, Djuric cites artists Louise Bourgeois, Constantin Brancusi, and Auguste Rodin as her main influences.
“Their approach to creation, both traditional and experimental, and their search for the ultimate refined form communicate the deep human emotion and effort to feel alive that I strive to unlock in my approach.”
With her jewelry line, Djuric works under her personal motto: “Be monumental. Every choice we make marks our stand in the world.”